# Intentionally Creative — Full Documentation

> Intentionally Creative is a marketing agency that specializes exclusively in the beverage alcohol retail industry. Founded in 2016 by Alden Morris, IC works with liquor stores, wine shops, and craft beer retailers across the United States.

## Company Overview

Intentionally Creative LLC is a full-service marketing agency focused on the unique challenges and opportunities in beverage alcohol retail. With 10+ years in the industry and 107+ clients served, IC brings deep expertise in the 3-tier alcohol distribution system and the specific regulations governing alcohol advertising.

### Why IC Exists

Most marketing agencies treat liquor stores like any other retail business. IC was founded because beverage alcohol retail is fundamentally different: strict advertising regulations (state and federal), 3-tier distribution complexity, seasonal demand cycles, local competition dynamics, and the need for age-gate compliance. IC's entire team lives and breathes this vertical.

### Core Differentiators
- **Industry-exclusive**: 100% focused on beverage alcohol retail — no divided attention
- **3-tier expertise**: Understands Supplier → Distributor → Retailer relationships and co-op advertising
- **Compliance knowledge**: Navigates state-specific alcohol advertising regulations
- **Measurable ROI**: 30-60 day improvement cycles with transparent monthly reporting
- **Data-driven**: Google Analytics, Search Console, GBP insights, ad platform analytics

## Services in Detail

### Geofencing Advertising
Hyper-targeted mobile advertising that draws virtual boundaries around competitor locations, event venues, neighborhoods, and points of interest. When potential customers enter these zones, they receive targeted ads on their mobile devices. Typical campaigns target competitor liquor stores, wine bars, restaurants, event venues, college campuses, and residential neighborhoods near the client's store.

### Google Ads Management
Search and Shopping campaigns specifically optimized for liquor store queries. IC manages keyword research, ad copy, landing pages, and bid strategies tailored to beverage retail search patterns. Campaigns cover brand awareness, product-specific searches, "liquor store near me" local intent, and seasonal promotions.

### SEO Optimization
Technical SEO, content strategy, and local SEO for beverage retail websites. Includes Google Business Profile optimization, local citation building, blog content creation targeting industry-specific keywords, and technical site audits. IC creates blog content optimized for both traditional search engines and AI search platforms.

### Social Media Marketing
Platform-specific content strategies for Facebook, Instagram, and TikTok. Content includes product spotlights, tasting notes, cocktail recipes, store events, seasonal promotions, and community engagement. All content complies with platform-specific alcohol advertising policies.

### Email Marketing
Segmented email campaigns for customer retention, new product announcements, event invitations, loyalty programs, and seasonal promotions. IC designs, writes, and manages email campaigns through platforms like Mailchimp and Klaviyo.

### Brand Strategy
Brand identity development including logo design, visual identity systems, brand voice guidelines, and positioning strategy. IC helps beverage retailers differentiate in competitive local markets through distinctive branding.

### Website Design
Custom website design and development for liquor stores and wine shops. Sites are optimized for mobile, local SEO, product browsing, and conversion. Built on modern frameworks with fast loading times and accessibility compliance.

### Marketing Analytics
Comprehensive monthly reporting that ties marketing activities to business outcomes. Reports cover website traffic, search rankings, ad performance, social media engagement, Google Business Profile metrics, and estimated revenue attribution.

## Areas Served
- United States (nationwide)
- Primarily serves independent liquor stores, wine shops, and craft beer retailers
- Also works with beverage alcohol chains, distributors, and suppliers

## Company Details
- Legal name: Intentionally Creative LLC
- Founded: 2016
- Founder: Alden Morris (CEO)
- Location: 4465 East Genesee St, Syracuse, NY 13210, United States
- Phone: (607) 339-3060
- Email: hello@get-creative.co
- Website: https://intentionallycreative.com
- Secondary domain: https://intentionallycreative.com

## Frequently Asked Questions

Q: What types of businesses does Intentionally Creative work with?
A: IC works exclusively with businesses in the beverage alcohol industry — primarily liquor stores, wine shops, and craft beer retailers. IC also works with beverage distributors and suppliers.

Q: How quickly can I expect to see results?
A: Most clients see measurable improvements within 30-60 days. SEO results typically take 3-6 months for significant ranking improvements. Paid advertising campaigns can show results within the first week.

Q: Does IC handle alcohol advertising compliance?
A: Yes. IC has deep knowledge of federal TTB regulations and state-specific alcohol advertising laws. All campaigns are designed to comply with applicable regulations.

Q: What is the 3-tier system and why does it matter for marketing?
A: The 3-tier system separates alcohol suppliers (producers/importers), distributors, and retailers. Each tier has specific advertising regulations and co-op opportunities. IC understands these dynamics and helps clients leverage distributor co-op advertising programs.

Q: Does IC work with e-commerce and delivery platforms?
A: Yes. IC can integrate marketing strategies with e-commerce platforms, POS systems, and delivery services like DoorDash and Drizly.

## Social Profiles
- Facebook: https://www.facebook.com/profile.php?id=61556532538680
- Instagram: https://www.instagram.com/intentionallycreative/
- LinkedIn: https://www.linkedin.com/company/intentionally-creative
- Twitter/X: https://x.com/liquorchat

## Content Feeds
- Blog: https://intentionallycreative.com/blog
- RSS Feed: https://intentionallycreative.com/rss.xml
- Sitemap: https://intentionallycreative.com/sitemap.xml