4 Critical Elements Missing From Your Small Liquor Store Business Plan

A well-structured business plan can make the difference between a thriving liquor store and one that struggles to stay afloat. Yet many small liquor store owners focus on basics like location and inventory, while overlooking key strategic elements. In the competitive world of retail liquor store marketing, a business plan isn’t just a formality – it’s a roadmap for profitability and growth. In fact, poor planning and cash flow issues contribute to the failure of 78% of small businesses. A robust plan is especially vital for liquor stores, which operate on thin margins and strict regulations. While liquor retail is often considered relatively recession-resistant, success still depends on proactive planning. 

This article highlights four critical elements often missing from small liquor store business plans and offers insights, real-world examples, and case studies to illustrate how each element can drive your store’s growth.

1. Financial Planning and Cash Flow Management

Financial foresight is the foundation of any successful business, yet it’s commonly missing or underdeveloped in liquor store plans. It’s not enough to assume that selling popular brands guarantees profit – you need detailed financial planning. Notably, 82% of small businesses fail due to poor cash flow management. Liquor stores face unique financial challenges: large upfront inventory costs, seasonal sales fluctuations, and relatively low profit margins (the average U.S. liquor store net profit margin is around 8%). Without careful planning, a store can be “profitable” on paper but run out of cash to pay suppliers or rent.

A strong financial plan should include:

• Realistic Budgeting and Forecasts: Outline expected revenues and all expenses (rent, utilities, payroll, inventory purchases, insurance, etc.) month by month. Be conservative in estimates – many entrepreneurs are overly optimistic about sales and underestimate costs. Include a cash flow forecast to ensure you have enough working capital each month, especially before big inventory buys for holidays.
• Cash Flow Management Strategies: Detail how you will manage cash flow day-to-day. For example, plan inventory purchases so they align with sales cycles – liquor sales often peak during holidays and summer. During slower months (e.g. post-holiday January), budget accordingly to avoid cash crunches. Ensure you maintain a cash reserve or access to a line of credit for unexpected needs. It’s noted that 79% of businesses start with too little money, so your plan should show you have sufficient capital to sustain operations until the store becomes cash-flow positive.
• Break-Even Analysis and Pricing: Know your break-even point – how much revenue you need to cover all costs. With typical product markups ranging from 10–50%, analyze your product mix to ensure you can achieve overall gross margins of ~25–35% (a benchmark for healthy liquor stores). Incorporate an allowance for shrinkage (theft or breakage) and adjust pricing or promotions to preserve margin.
• Expense Control and KPIs: Set targets for keeping major expenses in check. For example, rent should ideally stay under 7% of gross sales and payroll under 10%. Monitor metrics like inventory turnover (how quickly stock sells) and debt service coverage if you have loans. Regularly reviewing these financial KPIs against your plan lets you catch issues early.

Real-world example: When John took over a small liquor store, he realized the store was often short on cash despite good sales. By adding a cash flow worksheet to his business plan and monitoring it weekly, he spotted that large stock purchases before holiday seasons were draining cash. He negotiated phased deliveries with suppliers and obtained a short-term inventory loan to cover peak season buys. This proactive cash flow management kept the store solvent and able to seize high-demand opportunities. The lesson is clear – planning your finances and cash flow in advance can prevent crises. As one financial guide put it, a well-developed plan and cash flow strategy are crucial to avoid becoming part of the 82% failure statistic.

2. Effective Digital Marketing Strategies

In an age where nearly 82% of consumers research products online before visiting a store, a liquor store’s business plan must go beyond traditional word-of-mouth and walk-in traffic. Unfortunately, many liquor store plans lack a comprehensive marketing section – especially when it comes to digital marketing. Incorporating a modern liquor store marketing strategy is vital for driving new customers through your doors and retaining existing ones. A robust marketing plan should cover local online presence, advertising, and customer engagement tactics, including liquor store Google Ads, Facebook ads, and geofencing ads targeted to your market.

Consider that 76% of consumers look at a business’s online presence before physically visiting. For a liquor store, this means your Google listing, reviews, and social media might determine whether a customer chooses you or a competitor down the street. Yet many owners allocate little to no budget or planning for digital outreach. A strong plan will detail how you intend to attract and engage customers in the digital realm – also known as retail liquor store marketing in today’s terms.

Key digital marketing elements to include:

• Local SEO and Online Listings: Ensure your store appears in local “liquor store near me” searches. Claim and optimize your Google Business Profile (Google Maps listing) with correct hours, address, photos, and respond to customer reviews. High ratings and active management can sway local customers. Optimizing for local search is essentially free and can drastically improve visibility.
• Website and Content: If you have a website, use it to showcase your inventory (even if not full e-commerce, at least highlight featured products or specials). Consider a blog or tips section – for example, posts about pairing wines with meals or cocktail recipes. This not only engages customers but improves SEO. Modern consumers expect to find information online; if your site or social media can answer their questions, you’re more likely to get their business.
• Paid Advertising (SEM/PPC): Leverage Google Ads specifically for local reach. You can run search ads so that when someone in your area searches “buy whiskey [Town Name]”, your ad appears. These campaigns can be highly effective – for instance, a family-owned liquor store in California saw a 70% year-over-year increase in holiday order volume after investing in Google Ads during the peak season. Paid ads can also target keywords like “wine shop” or “craft beer near me” to capture category searches. Importantly, Google Ads now allow store visit conversion tracking to estimate how online ad clicks translate to in-person visits, helping you measure ROI.
• Social Media and Facebook Ads: Your business plan should outline how you’ll use social media to attract customers. Facebook and Instagram are powerful channels for local businesses. You can run liquor store Facebook ads targeting users by zip code, age (21+ of course), and interests (e.g. wine enthusiasts, craft beer lovers). These platforms also let you showcase your store’s personality – post photos of new arrivals, staff picks, or in-store events. A modest monthly budget on Facebook or Instagram ads can significantly boost local awareness. Many stores find success promoting weekly specials or limited-time deals via social media ads, driving immediate foot traffic.
• Geofencing and Location-Based Marketing: One cutting-edge strategy the plan should consider is liquor store geofencing ads. Geofencing means using GPS technology to define a geographic radius and sending ads or notifications to smartphones that enter that area. For example, you can geofence a radius around your store (or even around a competitor’s store or a major event venue) and deliver a promotion like “10% off all wine today at [Your Store].” This hyper-local targeting can be very cost-effective. Industry data shows mobile engagement rates can triple when customers receive location-tailored messages near a store. In practice, a geofencing campaign might send a push notification or social ad to people who come within 1 mile of your shop, enticing them to visit.
• Email and Loyalty Marketing: Don’t overlook building a customer email list or text messaging list (often via a loyalty program or simple sign-up at checkout). Your plan might include monthly email newsletters featuring new products or upcoming tasting events. These channels keep your store top-of-mind and encourage repeat business – crucial for boosting customer lifetime value.

By detailing these strategies, your business plan demonstrates how you will actively generate demand rather than just passively wait for customers. The payoff can be significant: during the pandemic, many liquor stores that amped up their online marketing and delivery options saw huge gains. For example, one small retailer in Roseville, CA (Liquor Locker) updated their online presence and partnered with a delivery app, leading to a 300% increase in sales. That kind of growth isn’t luck – it’s the result of effective digital marketing strategy.

In summary, outline a comprehensive marketing plan in your business document. Allocate a budget (% of sales) for marketing, set goals (e.g. “achieve 100 new Google reviews with 4+ star rating in first year” or “grow online orders to 10% of revenue”), and explain the tactics to achieve them. In the digital era, a liquor store that isn’t actively marketing online is missing out on a huge segment of potential customers. As one industry broker noted, “investing in smart marketing is the surest way to increase sales and profits.” 

3. Inventory Optimization and Supplier Relationships

For liquor retailers, inventory is both your biggest asset and your biggest cost. Yet many business plans gloss over how inventory will be managed and how supplier partnerships will be leveraged. Inventory optimization and strong supplier relationships are critical elements that should be explicitly planned. Without them, you risk tying up cash in slow-moving stock, suffering stockouts of popular items, or missing out on supplier deals that could improve your margins.

Inventory management in a liquor store is a balancing act. You need a broad enough selection to attract customers (many shoppers expect a variety of brands and types of alcohol), but stocking too much of each item can kill your cash flow. Liquor products have a long shelf life, but tastes change and certain products might gather dust (dead stock) if mis-ordered. Your business plan should answer questions like: How will you decide what products to carry and in what quantity? How will you monitor inventory levels and turn rates? What systems will you use to prevent losses and forecast demand?

Key points to include for inventory optimization:

• Data-Driven Stocking: Plan to use sales data to inform reordering. For example, track monthly sales by category (beer, wine, spirits) and by SKU. If craft IPA six-packs sell out every week but a certain cordial lingers for months, you’ll adjust orders accordingly. Many successful store owners review inventory reports at least weekly. As one guide notes, “Efficient inventory management is crucial for cash flow optimization. Regularly analyze sales data, monitor trends, and identify optimal inventory levels”. Your plan might commit to a target inventory turnover ratio (e.g. turn stock 8-10 times per year) to ensure products aren’t sitting idle.
• SKU Optimization: Especially if your store is small, you can’t stock every variety under the sun. It’s often better to focus on the top-selling 80% of products that generate the bulk of revenue. A common mistake is overstocking niche products that interest the owner but have low demand. The business plan should mention conducting periodic inventory audits to identify dead stock. Having a strategy to clear out or markdown unsold inventory (and free up cash for better-selling stock) is important. For instance, plan seasonal clearance sales or supplier buy-back arrangements for products that don’t move.
• Theft and Shrink Control: Liquor is a high-shrink category (due to shoplifting or employee theft). Show in your plan that you’ll implement controls: security cameras, a Point-of-Sale (POS) system that tracks inventory in real time, regular inventory counts to spot discrepancies. This ties into risk management as well, but it directly affects inventory levels. Even a small shrinkage rate can erode your thin profit margin, so it must be managed.

Equally important are your supplier and distributor relationships. In the alcohol business, you typically buy from authorized distributors or wholesalers. Building a good rapport and negotiating smartly with them can save you money and give you a competitive edge. Your business plan should acknowledge this by outlining how you’ll work with suppliers for mutual benefit.

Strategies for supplier relationships:

• Negotiation for Better Pricing: Don’t assume you must pay the first price you’re quoted. Distributors often have volume pricing tiers. By consolidating more of your purchases with one main supplier, you can earn bulk discounts. “If you purchase a large percentage of your inventory from one supplier you stand a much better chance at receiving lower bulk rate pricing,” notes one retail expert. For example, committing to buy most of your wine from a single wholesaler might get you a 5-10% lower cost, which either boosts your margin or enables you to offer more competitive prices.
• Competitive Bidding: Let suppliers know you’re price-shopping. Your plan can mention that you will regularly compare prices between distributors. Quoting a competitor’s lower price on a product line is a classic way to persuade your vendor to match or beat it. Networking with other liquor store owners can provide insight into the going rates for certain products.
• Long-Term Agreements: Consider negotiating long-term contracts on key products or categories. Locking in a contract for a year’s supply of a popular liquor at a fixed price can protect you from price increases. Distributors value steady, predictable orders, so they may offer a discount in exchange for a supply contract. Just be cautious – ensure the terms allow some flexibility in case trends change (you don’t want to be stuck with a bad deal if consumer tastes shift).
• Optimize Order Frequency: It costs a distributor time and fuel to deliver to you. If you can order in larger, less frequent batches, you might negotiate free delivery or extra discounts. As one source advises, “fewer times your vendors need to fulfill orders, the less money you’ll spend… Condensing orders can make deliveries more efficient and less costly”. In your plan, specify your ordering schedule – e.g. you’ll place major orders monthly rather than weekly – to show you’ve considered this.
• Promotional Support: Suppliers often have programs to help retailers sell their products (since it benefits them too). Mention that you’ll leverage co-op marketing funds, in-store tasting events, or supplier-provided display materials. Many distributors will provide free signage, branded refrigerators, or even pay for local advertising if it prominently features their product. Planning to utilize these programs can reduce your own marketing costs.

By detailing these aspects, your plan demonstrates an understanding that profitability in the liquor business is not just about selling bottles, but buying those bottles right and managing them efficiently. A great case study is how large chains like BevMo or Total Wine thrive: they use sophisticated inventory systems and hard-nosed purchasing negotiations. While a small liquor store can’t match their scale, you can adopt the same principles on a suitable scale. In practice, a well-optimized inventory and supply chain can significantly improve your cash flow. For instance, simply negotiating 3-5% better wholesale prices across your top 50 products might raise your annual profit by tens of thousands of dollars. As one merchant guide succinctly put it, “Managing inventory costs can make or break your business. Learning how to negotiate with vendors is the first step in doing so”.

Include specific inventory goals in your plan: e.g. “Maintain average of 45 days of inventory on hand and less than 5% dead stock. Review product mix quarterly and eliminate underperforming SKUs.” Also, highlight any technology you’ll use (inventory management software, POS analytics) to execute these goals. Showing a lender or investor that you have a concrete plan to turn inventory efficiently and secure good supply terms will instill confidence in your business acumen.

4. Compliance, Licensing, and Risk Management

Running a liquor store comes with a heavy compliance burden. Yet far too often, business plans for small stores treat licensing and legal compliance as a minor afterthought – a mere line like “Obtain liquor license.” In reality, compliance, licensing, and risk management are critical ongoing responsibilities that demand careful planning. Failure in this area can sink an otherwise thriving store literally overnight. Therefore, your business plan should explicitly address how you will stay compliant with alcohol laws and mitigate the various risks inherent in selling liquor.

Licensing and Regulatory Compliance: Every liquor store needs a license to sell alcohol, and these licenses are tightly controlled. In your plan, note the specific licenses you need (beer/wine only, or full liquor license) and the process/timeline for obtaining them. Factor in the costs – liquor license fees can be substantial (often thousands of dollars annually, varying by state and locality). If your city has a cap on the number of licenses, explain how you will secure one (e.g. purchasing an existing license or going through a competitive application). Also, mention that you are aware of ongoing compliance requirements: renewing the license on time, adhering to all conditions (such as not selling after certain hours, if applicable).

Keep in mind each state and city has different rules. For example, in Nevada, liquor licensing involves both state and local approvals, and you must ensure your location’s zoning permits alcohol sales. A good plan will have checked these details: is your chosen storefront zoned appropriately? Are there distance restrictions (like you can’t be too close to a school or church)? Show that you’ve done that homework. “Understanding these local nuances is a critical first step,” as one legal advisor notes. Including a line like “Location is properly zoned for liquor retail and meets all local ordinance requirements” can be reassuring. Engaging legal counsel or a consultant for licensing can also be a wise move – mention if you plan to do so, as it demonstrates seriousness in compliance.

Operational Compliance and Training: Once you’re open, staying compliant day-to-day is vital. The business plan should address how you will comply with laws on age verification, sale hours, and other regulations. For instance, you might state: “All staff will undergo responsible alcohol service training (e.g. state-certified programs) to ensure IDs are checked properly and no sales to intoxicated persons.” Many states mandate such training (e.g. the TABC certification in Texas or RAMP training in Pennsylvania), and even if not mandatory, it greatly reduces the risk of violations. Highlighting a commitment to employee training and strict ID checking policies in your plan is important. It shows you recognize that one mistake can jeopardize the entire business.

Also, plan for record-keeping compliance: maintaining invoices for alcohol purchases (required for traceability), keeping video records from security cameras, etc. If your state requires reporting (some states want monthly or annual reports of sales or inventory for tax purposes), note that you will use your POS system to generate needed compliance reports.

Risk Management and Insurance: Liquor retailing has specific risks – theft, robbery, liability if a customer causes harm after purchase (dram shop laws), etc. A robust plan should mention insurance coverage. At minimum, a liquor store needs general liability insurance and likely liquor liability insurance (which covers you if someone claims your alcohol sale contributed to an accident or injury). It’s wise to also insure your inventory (significant value could be lost in a fire or flood) and have property insurance for your building/contents. Detailing the types of insurance you’ll carry and any security measures can strengthen your plan. For example: “We will carry $1 million in liquor liability coverage and $1 million in general liability. The store will be equipped with a monitored alarm system and HD security cameras to deter theft and provide evidence for any incidents.” This kind of risk mitigation plan shows you are protecting the business’s downside.

Consequences of Non-Compliance: Emphasize in your plan that you understand the stakes. Regulatory violations can be extremely costly. To drive the point, you could cite an example: “Selling alcohol to a minor can result in fines and license suspension – for instance, in California a first offense of selling to a minor typically incurs a 15-day license suspension, which would shut the store down for over two weeks.” You might not include a citation in a formal business plan, but as the owner, know these facts. The plan should assert that your store will uphold all laws to avoid such penalties. In many states, repeat violations can lead to permanent revocation of the liquor license – effectively the death of the business. As a Nevada legal resource warns, “Non-compliance can result in hefty fines or revocation of your liquor license…these consequences can severely impact your ability to operate and can be financially devastating”. In short, compliance is not optional or something to figure out later; it must be baked into your operating strategy from day one.

What to include in the plan:

• A list of permits/licenses required and status of obtaining them. (E.g. “Will acquire State Retail Liquor License and City Alcohol Beverage Permit; applications in progress with expected approval by [date].”)
• Confirmation that the location meets all regulatory criteria (zoning, distance requirements, etc.).
• Plan for staff training on alcohol laws and ongoing compliance checks (secret shopper programs to test ID checks, etc., could even be mentioned).
• Outline of store policies to enforce compliance: e.g. “We will card 100% of customers under 40,” “two employees must be present during all operating hours (for security and oversight).”
• Insurance coverage plans and any other risk mitigations (alarm systems, secure storage for high-value inventory, nightly cash deposit procedures to limit cash on hand, etc.).
• A contingency plan for risks: for example, a section on “Risk Management” might discuss how you’ll handle an attempted burglary (staff training on not resisting and using silent alarms), what you’ll do if an employee is caught skimming cash (internal controls, audits), and so on.

While it’s impossible to eliminate all risk, showing that you’ve thought through these scenarios is crucial. Many small businesses are blindsided by issues because they never planned for them. Don’t let regulatory or legal troubles be an afterthought – incorporate them into your business blueprint. This not only helps prevent disasters but can also potentially lower your insurance costs (insurers like to see risk management plans) and improve investor confidence that the business won’t run into avoidable legal problems.

Real-World Examples & Case Studies

To see these principles in action, let’s look at how some successful liquor store owners have leveraged the above strategies:

• Case Study 1: Liquor Locker – Embracing Digital and Data
  
  Background: Liquor Locker is a small liquor store in Roseville, CA, that opened in late 2020. Owner Sarb Shoor was new to the liquor business. Facing a pandemic and stiff competition, he turned to digital solutions and customer insight to grow his store.
  
  Strategies Used: Sarb dove into online research to understand what local customers wanted, scouring forums and comments for pain points. He discovered a niche demand for craft beers and made that a focus of his inventory – sourcing rare local brews that weren’t readily available elsewhere. This specialization in product mix is an example of inventory optimization (know your market and stock accordingly). Next, Liquor Locker enhanced its digital presence by updating its website and partnering with delivery services for online orders and on-demand delivery. By listing on DoorDash and optimizing that platform, the store tapped into the booming online alcohol trend.
  
  Results: The outcomes were impressive – Liquor Locker grew its delivery and online sales by over 300% in its first year. New online customers became in-store regulars as well, once they learned about the shop’s unique selection. Sarb’s willingness to adjust inventory based on data and to invest in digital channels (an often-missing element in traditional plans) paid off in a big way. His story underscores how a small retailer can thrive by combining Element #2 (Effective Digital Marketing) and Element #3 (Inventory Optimization tuned to local demand). It also highlights the importance of continuous learning and adaptation; as a new owner, he filled the gaps in his knowledge through research and sought out expert tools (like delivery apps) to extend his reach.
  
• Case Study 2: Local Liquor Mart – Financial Discipline and Negotiation
  
  Background: “Local Liquor Mart” (a composite example based on common scenarios) was a neighborhood store that had steady sales but slim profits. The owner realized that despite decent revenue, the bottom line was suffering due to high costs and lack of financial oversight.
  
  Strategies Used: The owner revisited the business plan to include rigorous financial planning (Element #1) and supplier negotiation (Element #3). First, they implemented a monthly budgeting process – comparing actual expenses to the plan, which quickly identified issues like overtime wages and excessive utility use. By correcting those, they saved thousands per year. More significantly, the owner reached out to their primary distributor to negotiate better terms. By agreeing to buy 70% of the store’s inventory from that one distributor, the store secured a 5% bulk discount across many products. In exchange, the owner had to adjust ordering patterns (larger, less frequent orders) – which they managed by investing in additional storage and carefully timing purchases. They also negotiated a long-term contract on certain spirits to lock in prices before an expected tax increase, which protected their margins.
  
  Results: Over the next year, the store’s gross margin improved and cash flow stabilized. The 5% cost reduction went straight to the bottom line, effectively doubling the store’s net profit margin from ~5% to ~10%. This extra profit was then partially reinvested into marketing (finally giving the store a budget to run Google and Facebook ads in the community). Sales grew as a result, creating a positive cycle. The key takeaway is that financial and supplier strategies can have as much impact as increasing sales. Many small liquor stores focus only on selling more, when sometimes buying smarter and controlling costs yields quicker gains. This case reinforces how Elements #1 and #3, when executed together, strengthen the business’s foundation.
  
• Case Study 3: Regal Wine & Spirits – Compliance as a Core Strategy
  
  Background: Regal Wine & Spirits is a long-established store in an urban area. A few years ago, a nearby liquor store was shut down after multiple violations of selling to minors. The owner of Regal took that as a cautionary tale and decided to make compliance and community trust a competitive advantage.
  
  Strategies Used: Regal’s owner updated the business plan (Element #4: Compliance & Risk Management) to include an unprecedented level of diligence. They invested in an ID scanner system at checkout that verifies age by scanning driver’s licenses (minimizing human error). Every new hire must pass a test on alcohol regulations, and the store conducts internal “mystery shopper” stings to ensure clerks follow the rules. The owner also built strong relationships with local law enforcement and the regional alcohol beverage control board, often attending seminars or info sessions on compliance updates. Beyond legal compliance, Regal carries extensive liability insurance and even sponsors safe-ride programs on holidays (e.g., partnering with Uber/Lyft to offer discounts, encouraging responsible consumption).
  
  Results: Regal Wine & Spirits has never had a single citation, and they proudly advertise this fact. This reputation for responsibility turned into a marketing asset – customers trust them as a law-abiding, safe establishment. When a question arose about underage college students obtaining alcohol in the area, community leaders actually pointed to Regal as a model of how to do it right. Business-wise, the store avoided any disruptions (no fines or suspensions ever), which means their revenue stream has never been interrupted by a forced closure. The proactive compliance also earned them a slight break on insurance premiums. Regal’s story shows that embedding compliance and risk management into your business plan isn’t just about avoiding negatives – it can actually enhance your brand and stability. In an industry where one mistake can shutter your doors, Regal proves that taking compliance seriously is a winning long-term strategy.
  

Each of these examples highlights how integrating the “missing” elements into your business strategy can yield tangible results. Whether it’s leveraging e-commerce to triple your sales, squeezing out costs through savvy negotiations, or safeguarding your livelihood with rigorous compliance, these are the kinds of strategic moves that separate thriving liquor stores from those that struggle. As you refine your own business plan, think about how you can apply these lessons: use data and digital tools to your advantage, treat your suppliers as key partners, and never lose sight of the regulatory environment you operate in.

Conclusion 

Writing a business plan for your liquor store isn’t just an academic exercise – it’s about planning for profit and longevity. By ensuring the four critical elements we’ve discussed are not only included but emphasized, you set your small liquor store up for sustainable success. Let your plan be a living document that guides your decisions: review your financial projections and cash flow regularly, execute that marketing calendar, fine-tune your inventory based on what sells (and what doesn’t), and keep compliance non-negotiable in your operations. This comprehensive approach can turn a modest liquor store into a community mainstay with growing sales and loyal customers.

Remember, success favors the prepared. The liquor retail market may be competitive, but there is ample opportunity for growth if you cover all your bases with a robust plan. As you implement these strategies, monitor your results and be ready to adjust – flexibility and continuous improvement will keep you ahead of the curve. In six months, you could see remarkable gains in revenue and efficiency by focusing on financial management, ramping up your liquor store marketing efforts, optimizing stock, and running a tight, compliant ship.

Finally, don’t be afraid to seek expert help in areas outside your expertise. If you’re looking to turbocharge your marketing and attract more customers both online and offline, consider partnering with specialists who know the liquor industry inside out. Intentionally Creative – founded by liquor store marketing expert Alden Morris – focuses exclusively on helping liquor store owners increase sales through targeted digital marketing and strategic planning. They understand the nuances of Google Ads, Facebook advertising, geofencing, SEO and more, all tailored for the beverage retail niche. If you’re serious about growing your liquor store’s sales significantly in the next six months, this is the time to act. Visit Intentionally Creative’s homepage to learn how a niche-specific marketing agency can help raise the bar for your business. With the right plan and the right support, your small liquor store can tap into new levels of success – cheers to your future growth!